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Q: One of my key employees is giving me trouble. He has started showing up late for work and has developed a bad attitude in general. The rest of my employees are complaining since they are having to take up his slack. I’ve tried talking to him, but he doesn’t seem to listen. To make matters worse, he has become one of my best friends since I hired him five years ago, so firing him is out of the question. What can I do?
— Allen B.

A: One reason I am so qualified to alphabuildersanddevelopers dispense sage business advice every week, Allen, is that I have made just about every business blunder you can imagine. I am like the Evel Knievel of the small business world, if Evel Knievel wrote a weekly column on motorcycle safety.

One of the more unpleasant things I’ve had to do is fire a good friend who was not doing the job I hired him to do. He needed a job, I needed an employee, so I thought I would give him a shot. It turned out to be a match made in business hell. He took advantage of our friendship by showing up late for work, spending time goofing off instead of working, and making a joke out of my complaints about his behavior. Because of our friendship I defended his actions to my other employees, but after a few weeks I knew I had to show him the door. We’re still friends, but certainly not like we were before.

The blunder I made was hiring a friend in the first place. I let emotion, i.e. the desire to help my friend gain employment, get in the way of my business sense. That’s what you are doing now, Allen, and I hate to be the bearer of bad news, but you are going to have to deal with this situation soon or your entire operation may be affected by the actions of this one person.

The blunder you have made is that you have befriended an employee, which is something you should never do. I’m not saying you can’t be friendly with your employees, but you have attached a considerable amount of emotional baggage to the employer/employee relationship and the result is the situation you are faced with today.

Friends expect preferential treatment simply because they are your friends. The workplace, however, must be a level playing field for all your employees, friends or not. While employees deserve your respect (if it is earned), giving one employee preferential treatment over another is never a good idea. This is a problem experienced by many business owners and managers who allow themselves to become too close to their employees.

I understand that he has become your friend over the years and you’d rather eat rocks than fire him, but you have to consider how his behavior is impacting your business over all. What effect is he having on employee morale, on work schedules, on customer relations, on time spent fixing his mistakes, and most importantly, the bottom line?

You have two options: get him back on track or get him off the payroll, period. That may sound cold and politically incorrect, but those are your only choices. Either way, you must be his employer first and friend second. He may have personal reasons for his performance, but as his employer you are legally limited as to how much prying you can do into his home life. As his friend, however, I expect that you already have a good idea what the problem is. If you can help him return to being a productive member of the team, then do so. If not, wish him well, let him go, and move on.

Here are a few suggestions to help you establish and enforce the boundaries of the employer/employee relationship.

Define the relationship. Keep your seat, Dr. Phil, this won’t take long. The employer/employee relationship should be well-defined from the outset and the parameters understood by all parties. Some call it “defining the pecking order” or “establishing the food chain.” Whatever colorful term you use it all boils down to this: You can be their boss or you can be their buddy. You can not be both.

Don’t hire friends or relatives. This rule is certainly bendable if you are the owner of the business and you hire your children to work for you. Chances are your offspring already accept you as the ultimate authority figure and managing them in a business environment is second nature. However, even this situation could have a negative impact on your business as non-related employees often expect the boss’ son, daughter, or best buddy to work less, make more money, and be treated better than everyone else. Whether that’s true or not, nepotism and cronyism can create an underlying tension among the ranks.

Establish and adhere to company policies. It’s a good idea to have published policies concerning every aspect of your business, including employee behavior and performance expectations. By it’s very nature the employer/employee relationship is prone to favoritism. Managers can’t help but favor those employees who work harder, longer, and faster, but when it comes to adhering to company policies, there should be no preferential treatment of favored employees. Every employee should receive a copy of your published company policies and sign a form stating that they have read, understand, and agree with the same.

The Bottom Line: treat everyone the same. It does not matter if the employee is a vice president or a janitor; everyone in your company should be treated the same when it comes to adhering to published company policies and performance expectations.

While it is true that a vice president may be of more value to the company than a janitor, it is also true that a vice president who is running amok can do far more damage to your company than a janitor who lets a toilet back up every once in awhile (there’s an analogy there that I will let you figure out on your own).

It’s not personal, it’s just business. This is what the movie bad guys say to one another right before the shooting starts. “Hey, Paulie, it’s not personal. It’s just business.” BLAM! BLAM! This is the dating equivalent of saying, “It’s not you, it’s me.” These kinds of statements are not going to make anyone feel better when they are getting dumped or fired. Just ask any former employee or old girlfriend you’ve used this line on.

If you have to fire an employee – even a friend – do it by the book in a professional manner.

It won’t be easy, but you have to remove the emotion and do what’s best for your business.

Here’s to your success.

Tim Knox, Entrepreneur, Author, Speaker, Radio Host
Founder, The Insiders Club, Giving You The Power To Start Your Business Today

For those who don’t know, health insurance is simply the coverage of medical claims of an individual, against the medical costs. Like many others you may not be able to afford an expensive insurance policy – but you can eliminate all the frills you don’t need and get the low cost health insurance you want and still be adequately covered. Health insurance, as with any kind of insurance today, whether individual, personal, business or family health insurance, is always a gamble. You’re gambling that you’ll take out more than you are paying in and your health insurance company is gambling they will pay out less. technology

You want to know what to look for in any type of good insurance. If you have always had a health insurance benefit where you’ve worked and especially if you were a state or federal employee and now find you have to buy your own, you may not be able to afford the level of coverage you used to have. Finding good low cost health insurance today is easier than most people think.

To start, shopping for free health insurance quotes online is the easiest and best way to find low cost health insurance coverage. If you have any permanent health problems, such as diabetes, or have had cancer at any time in your family history, your monthly cost could easily be more than your house and car payment combined, but there are many different good insurance plans available today in the US.

The cold hard facts are the older you get the more important your health insurance policy becomes; this isn’t to say that you should not be concerned about your insurance when you’re younger. In case your doctor decides that something is an absolute medical necessity and it’s not covered under your current policy, the insurance company may exercise its discretion in paying for it, but don’t hold your breath. Many report they were eventually covered yet many more people get turned down.

One of the best ways to find low cost insurance is to get free health insurance quotes online. You can generally get very fast quotes and you want to compare several companies, as they will all have different criteria. This will be the fastest way to find low cost insurance.

Most importantly, you want a health insurance provider or company that has a good track record for paying without fighting you on every little detail. Your local agents may only be able to offer what they have currently available and not be able to offer you what’s best for both your pocketbook and your health.

The death rate in any given year for someone without insurance is twenty-five per cent higher than for someone with insurance so you want to make sure you get the best coverage you can get at the lowest cost as soon as possible. Heart-attack victims who don’t have insurance are less likely to be able to get angioplasty, which is often the treatment of choice. People who have pneumonia who don’t have insurance are less likely to receive initial or follow-up x-rays or necessary consultations.

In general because people who are uninsured are sicker than the rest of us because they can’t afford proper medical care, they can’t get better jobs, and because they can’t get better jobs they can’t afford insurance, and because they can’t afford insurance they get even sicker.

Although it does increase your risk, one way to lower your insurance costs is to set a higher deductible; if you’re in good health you’ll like come out ahead, barring an unforeseen event such as an accident, etc. Keeping yourself in better health will help you with less health insurance claims. All the insurance companies have to be very competitive because it’s so quick and easy to compare them with the other competing companies online.

Children without any insurance are less likely to receive proper medical attention for serious injuries, for recurrent ear infections, or for asthma for example and you want to avoid having to face a $100,000 open heart surgery without having any insurance.

So taking out insurance with higher deductibles and spending a little time online comparing at least five or more companies will make it more likely that you’ll find the best low cost insurance. There are many different health plans so make sure you get an understanding of all the low cost health insurance policies that are available from each company. Cheap or low cost insurance does mean a lower price and in some cases lower quality, but the price may be more important to some than the quality of the health plan. You don’t want to pay for more than you need but you want to consider any possible future health events you might encounter too.

Finding good, hopefully cheap, low cost insurance without giving up quality does not simply mean looking for the lowest premium but it means fully understanding all of the costs that will be involved in your policy. And finding the best health insurance is easy to do online, whether you’re shopping for long-term or short term health insurance from California, Texas or Florida.

With the rise of medical insurance costs today, most people look for low cost health insurance premiums that will ensure quality medical attention at the time of need, but at a price they can simply afford. Make sure to keep in mind that with low cost insurance options, you’ll need to compromise somewhat on the variety of services covered. Proceed surely but carefully.

Nowadays, everyone seems to be talking about digital marketing Services. frankchaydez It has created quite a buzz and there are people who know about it and can’t stop talking about how it has revolutionized marketing and then there are also people who have heard about it and now want to know more. But what exactly does it mean, why is it creating such a buzz and how does it work? Well, to put it simply, digital marketing is nothing but marketing a product or business using the digital medium and leveraging it to get favorable results. This is the perfect medium for large, medium, and small businesses to get an online identity and reach out to a wider customer base thereby positively improving the chances of driving new business.

In this era of digital Medium, the primary focus seems to be on reaching out to prospective customers via new media, getting their attention, and engaging them. But how exactly does one go ahead with digital marketing and what are the best methods to do so? People who are aware of what digital marketing is all about might have the answer to this and also the experience gained by trying out various approaches. But what about someone who’s new to this whole idea? What if someone really wants to leverage the advantages that digital presents but doesn’t know how to?

Let us address the three questions – What, Why, and How

What Does Digital Marketing Include?
Now that the basic definition of digital marketing is clear, let us get into details of what it includes. “Social” is the magic word that is gaining key prominence whenever someone mentions digital marketing. Although, Internet is the core medium for digital marketing, there are other mediums as well which are not necessarily driven by the Internet.

In a broader perspective, it includes:
– Search Engine Marketing
– Search Engine Optimization
– Social Media Marketing
– Web Designing & Development
– Web Content Writing & Strategizing
– Paid Search Advertising
– Email Marketing
– Blogging

All of the above when used in a planned way result in better ranking and organic traffic i.e. traffic that comes via unpaid links. At times it is confused with traditional forms of marketing like television, print, and radio. Though the core idea is the same, it follows a totally different process altogether.

Why is Digital Marketing Important?
Digital marketing has changed peoples perspective towards marketing. Instead of it being just another “added extra”, it is now an integral part of any business plan. To put it simply, it helps you reach out to more customers, gives them more convenient options to choose from and in turn increases your profits.

Briefly explained, here’s why it is important for you:

1) Enables you to run targeted and customized campaigns via various mediums

2) Lets you effectively engage customers across multiple digital channels

3) Gives you a holistic view of data related to prospective customers via demographics and psychographics

4) Increases your presence and visibility on social media platforms and search engines

5) Strengthens your brand awareness

How Will It Help Your Business?
Be it a large retail store or the little store in the neighborhood selling fresh cakes, everyone is realizing the advantages that digital marketing offers and building their online identity. In this age, if you are not leveraging the advantages of digital marketing, then you are surely missing out on something that is really important.

In a nutshell, here’s how it will help your business:

1) Firstly, it is cost-effective. The amount of money that you spend in running a digital marketing campaign reaps good returns (provided it is done professionally). Initial investment = Bigger returns. A win-win for you!

2) Also, it enables you to engage your customers and personalize the messages to them, therefore improving the whole experience. Retained customers always bring in more business.

3) It could also be incorporated into your actual marketing campaigns. So now you have your traditional campaign running and this new strategy enhances it even more.

4) Once people take notice of the product that you are selling or your business and like the experience, they will in turn share it with their friends via social media and other mediums. That would in turn benefit you in terms of more visits and earnings.

5) The biggest advantage that this form of new-age marketing provides is that every time you run a campaign for your business, you can track every single metric real-time. You not only reach out to people via various mediums but it gives you the means to instantly know if the money that you have put into running the campaign is giving your results or not and also lets you measure the results.

All the Digital marketing Services is here to stay and it will only evolve and get better with time. So what are you waiting for? If you haven’t tried it, then this is the best time to do so.

I am Anjali Gupta, SR.Brand Digital Marketer in Strategic Outsourcing Services, An Agency that has over 20 years experience of Digital Marketing services, which served 30 percent of the fortune 500 companies.

Nowadays, customers have access to data and information any time, anywhere they want, thanks to the Internet. Customers are globally accessing the information they seek, through computers, mobiles, etc.

If you are not known in the digital world today, then you must know that you aren’t going to head towards progress and success anytime soon. ws-expression Having the world strongly influenced by the digital factor, every business and company, no matter small or big is working hard to create a place for itself online.

Why Digital Marketing Is Important
It is vital, because your company or business can attract fresh and huge numbers of customers and build long-lasting relationship through electronic channels. When somebody posts good and positive comments, feedback about your services, your company undoubtedly comes in the good books of everybody working in the same arena.

In the nutshell, digital services can be a key player in leading your company towards immense success. Have doubts? Don’t worry, just go through the below mentioned ways digital marketing services can help grow your business in 2017:

Achieve Your Targets: A good marketing services’ provider assures dedicated social media, web content, SEO etc. to help your company target specific demographics, areas and trends.

Future Is Digital: You can’t defy the fact that we live in a digital world, in which everything we do is either related to our phones or computers. This fact makes it quite evident that if we will market our products and services to our target audience using digital tools or channels, we have a higher and healthy chance of getting their attention and turning them into our loyal customers.

Transform your leads Into Customers: Getting a lead isn’t enough for growth in the highly competitive world we live in. Credible and ace digital marketing is not just about generating leads. You need to know the tactics to convert those leads into customers. With the proper digital marketing strategy you can grow your clientele tremendously.

Grow Your Brand Recognition: Do you really want to grow your company’s brand recognition in the desired marketplace? Digital marketing is the key. An ace digital marketing services’ provider offers top notch blogs and targeted web content, which can easily build up your credibility and present you as an expert in your niche.

Track Results Easily: The best thing about digital marketing is that you can always know whether your efforts are bearing fruits or not. It lets you keep an eye on where all your leads are heading from, and calculate conversion rates.

Thus, if digital marketing hasn’t been a part of your growth plan so far, 2017 is the best and high time to start working on a strong digital strategy.

If you have no idea about how digital marketing works, you must join hands with a leading digital marketing services’ provider like Softuvo. Digital platform can grow your business tremendously.

Author Bio:
Kavya is an online content writer, who updates the netizens about what’s making rounds across the world through her writing. In a world which is increasingly shifting towards the digital platform for a lot of things, it has become important for all companies to follow a smart digital strategy for growth.

One of the hardest tasks of parents during traveling with their newborn is to make sure that they are safe and secure. Most accidents in the road that involved children below 5 years old are because of the parent’s negligence. There are laws in some states that require child booster seats especially if your child is below 20kg. Below are factors that you need to consider in choosing the right booster that suits your needs:

Kind of vehicle seat belts – When shopping for booster car seats the first thing you need to consider is what type of seat belt system that your car has. It will help you myimmunityboosters determine which type of booster seat you need. Like if you have a lap belt only, you need a booster seat with harness and back system.
Kind of Back – You must determine whether you need a back on your child’s seat. To determine this you will need to check on your vehicle’s lap belt and shoulder. You need backless booster seats if your vehicle has a shoulder and a lap belt, but only when your child is tall enough to use the belt system in your vehicle. It is also a must that your back seat has a headrest to protect your head from whiplash in case of accident. If in case your child is still on the shorter side of your vehicle, you will need a high back booster car seat that has harness system. These use the seat belts of your vehicle to hold it in position, while the harness holds your child in the seat.
Convertible or not – There are two different type of convertible seats for you to choose from. The convertible boosters car seats that have a rear facing infant seat can be converted into a forward facing seat for older babies and then change it to a backless booster seat. The other type of convertible booster car seat has a high back booster with harness system. You can convert this into a backless booster once your child is tall enough.
Features – What do you want to have? There are numerous designs to choose from. Aside from patterns and colors, you can get booster car seats that have padding on the harness and extra safety features such as lap belt anchor which holds your vehicles lap belt in position and prevents your child from slipping underneath during accident.
With this in mind, there is no reason why you cannot find the best booster car seats that are near perfect for you and your child.

Jane Bristow has been writing health-related articles for over a decade. She has recently written articles for choosing a Britax Booster car seat for your child and a matching Britax Car Seat Cover

There is no question that we live in the digital world and from this perspective; it is significant that your business has magnificent presence in the digital space. dancesmoney Internet marketing or digital marketing is the marketing future across the world with full of advantages as compared to traditional marketing. Here are the few reasons why digital marketing is important for every business:

Provides equal opportunity to all kinds of businesses.
More cost effective as compared to traditional Marketing.
Delivers more conversions.
Helps in generating more Revenues.
Facilitates interaction with targeted audience.
Also caters to mobile customers.
It helps in earning people trusts
All these reasons show that digital marketing or digital modes of communication are quicker, result driven and more adaptable. To optimize your business and drive conversions, it is essential to know about all the digital marketing elements, which are as follows:
SEO (Search Engine Optimization)

In the layman’s terms, SEO is a marketing discipline, which focuses on organic (non-paid) visibility on search engines. SEO is not only related to making your website or online presence better for search engines but also about making it better for people. To provide relevant results to its audience, Google regularly updates its algorithms. Because of this regular updates by Google, many experts say that their effort is futile but their results or SEO is dead. However the truth is that Google tries to filter the websites that don’t deserve to be on the top of search Engine Result Pages (SERP’s).

SEO is one of the most cost-effective strategies that will bring organic traffic to your website. So, there is no doubt in investing in SEO work.

SEM (Search Engine Marketing)

It is the most effective and comprehensive strategy to grow your business and drive more traffic to your website in an increasingly competitive market. With lots of business presence on digital platform and all of them keeping their eyes on the same, it is significant to advertise online, and SEM is one of the best ways to promote or advertise your business. It is done primarily through paid effort, which is why it is also called as Paid Search Marketing.

The SEM domain is diverse and complicated, so on the basis of the structure of your business, you may choose PPC (Pay per Click) or CPM (Cost Per-Thousand Impressions) or CPC (Cost per Click). Google AdWords (Google) and Bing ads (Yahoo) are the most popular platforms for SEM.

Content Creation

Content creation is an effective marketing method and even after the changes in Google’s algorithms like Penguin, Panda or Humming bird update, content is still the most significant metric while measuring the search results. Content can be presented in many ways, such as blogs, e-books, case studies, how to guides, question & answer articles, banners, infographics, images, news updates, videos or content for social media sites.

You can create content on any topic related to your business (if you are creative), and then skillfully link it to your business indirectly. The content should be professional and search engine optimized. It is always better to leave certain things in hands of professionals to achieve success in your business. There are many Content Writing as well as Content Marketing agencies which not only write the content in the professional way but also promote it on digital media to create brand awareness and bring traffic, which in turn convert to your customers.

SMM (Social Media Marketing)

Social Media Marketing uses social networking sites (like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.) as a tool of promoting websites and bringing traffic towards your business.

The basic goal of SMM is to engage or communicate with the users, increase brand visibility and reach more customers. Having an active Social Media Presence (engage on daily basis) has become an invaluable part to expand your reach, which as a result will build your own reputation and brand.

Mobile Marketing

The consistent use of smartphones in daily life has brought this technique of marketing. This technique would definitely give more exposure to your business as mobile has become an integral part of our life. Mobile marketing can be done in various ways. Some of them are as:

App-Based marketing
In-Game Mobile Marketing
SMS
Mobile Search Ads
Mobile Image ads
Email Marketing
Emailing is one of the easiest and inexpensive ways to advertise your business and products or services as compared to all other digital marketing strategies. Below are some of the reasons how email marketing can help in growth of your business:

Email has wider reach
Email delivers your communication
Email drives conversions
Email results in higher ROI(Return on Investment)
It is an open platform and will remain there forever
All the above reasons, shows that email marketing is the most effective marketing channel that can help you to connect with audience and drive sales and revenue for your business.
Conclusion

As a marketer, you have many channels and strategies to promote your business online and reach your audience. It is important to choose different marketing strategies for your business to succeed online. However, the truth is the combination of different strategies can only serve your objectives better. A digital marketing agency offers all online solutions that can help you in achieving a high ROI. These agencies consult, strategize and execute to deliver the best. So, it is highly recommended to opt for professional digital marketing services to achieve online business success.

In recent years, there has been a huge uproar on the fat burning supplements which come in the  One shot keto  form of capsules and tablets in the market. People doubt the capacity of these pills and often, the confusion is over whether the capsules actually work or not. If your mind also has doubts regarding them, there are certain fat burning supplements for your use which are herbal and organic in nature, and are totally harmless and have no side effects. Apart from them, some other supplements are there too, but are not dangerous for all those who have immunity to it.

Green Tea: Our body contains two types of fat – Brown fat and yellow fat. Yellow fat is the layer is fat which is immediately visible beneath the skin, where as brown fat is the type which accumulates just around the skeleton, and triggers the yellow skin’s process of slowing down the metabolism rate. Green tea helps in shedding the excess fat by melting it, and also helps up in speeding the  Keto metabolism rate.

Lip tropic agents: there are certain agents which work as fat burning supplements. They accumulate around the liver and help by preventing further accumulation of fats around the liver. They also aid in weight loss by reducing body fat and controlling the cellulite.

Omega 3: Omega 3 is a fatty acid which reverses the weight gain phenomena and helps in controlling risks such as heart diseases which are caused mainly due to saturated fats. Fish cod oil, soya bean, walnut etc are all examples of food rich in omega 3. For all vegetarian brothers out there, you can try linseed oil instead of the mentioned fish cod oil, since it serves the same purpose. This is one of the newest types of fat burning supplement in the market.

7 Keto: 7 Keto is a new brand of fat burning supplement that guarantees weight loss for an individual. Newest researches have revealed astonishing results and speak highly of this supplement. It is said that they increase the levels of thyroid hormone T3 and impact it positively, thus bringing down the problem of being overweight.

Guarana: This is a fat burning supplement which works by stimulating our adrenal glands to release adrenaline. This product has some side effects, but can be avoided when water is consumed after consuming it.

Acetyl L-Carthinine: This chemical agent is a health booster and a metabolism rate catalyst, which works in the positive way.

The following fat burning supplements when taken in proper proportion can help you shed those extra pounds.

Here’s How to Burn Fat and Lose Weight Fast

So you have decided what your online business model will be. So now the question is, how are you going to get your business in front of consumers? The answer is the ever so talked about, internet marketing. The word internet marketing covers quite a bit of ground. So in this article I want to break down a few things that are all considered internet or online marketing. mariachis en lima This is not the how-to, rather it is the what-can be done with internet marketing. Some of the things we are going to cover will work as supporting internet marketing tools, while other can function as a complete business for those who only do internet marketing like affiliate marketers for example. In part 4 of this article we will go into building traffic to your site, we will also discuss other aspects of internet marketing in parts 5, 6, 7 and 8.

If you are ready to start looking at doing some internet marketing for your business you should have already done all the basic research. Your site should be up with all the basic marketing tools on them, and you will know what your target market is. Since I am going to assume that you do not have the marketing tools on there yet, I will go over a few of them as well.

So what internet marketing tools are available for you to use, both on your site and as additional support. The basic ones that you should be aware of and hopefully have on your site is either a newsletter or auto-responder. This requires an opt-in form somewhere on your page that allows you to get a persons email address if nothing else. Most will ask for both a name and email since it allows you to personalize your correspondence with the user. Some other basic tools are of course your copy, images and other content that you can have on your site, but that is pretty much a given. Other tools that can be used on your website as part of internet marketing are for example auctions, coupons, membership areas and of course informational pages. Even though you are not selling the information, it can still be a very valuable tool. Another thing you can do on your site as part of your internet marketing is offer an affiliate program, which of course only works if you are selling something and you are not an affiliate marketer yourself.

The next thing I want to mention as part of internet marketing is SEO. This is what makes the search engines deliver your website as a result when people do specific searches. SEO is a big part of generating traffic to you website, or should we say, it can be a big part if you do it right. SEO has two aspects that are both important and need to be done right in order for your internet marketing to be effective. The two aspects of SEO are on-site and off-site optimization. If you approach your marketing on the internet in a well thought out way, you will automatically be doing off-site optimization, but the on-site will require your direct attention, research and work. SEO does not happen over night and is an ongoing process on your behalf to make sure that your site is steadily climbing up the results on the search engines. If you do your research and understand SEO you will not need to focus specifically on it, rather it is something that is built along side your online business.

Now here is a brief look at some tools that you can use that are not directly related to your website, or on your website. These are the internet marketing tools you can use in combination with your website in order to increase traffic, exposure, brand recognition and if done right you can use some of these tools to increase your turn over rate of lookers to buyers. A few marketing tool you can use are of course the obvious ones like plain advertisements. This can be PPC, PPM or banner advertisements. In addition you can use classifieds, paid registration with directories and local business registration with some of the search engines. This type of internet marketing can vary extremely in price and depending on what kind of investments you are willing to make, may be over your internet marketing budget. This form on internet marketing is extremely effective, if of course they are done right.

Some other forms of internet marketing you can use are things like squeeze pages, social media marketing and email marketing. Squeeze pages are becoming very popular with internet marketers, because you can use them in several ways. This includes using them on your website and/or setting them up to work as a stand alone tool in your internet marketing campaign. A squeeze page or opt-in page as they are also known as is a fundamental tool that requires the use of either a newsletter or auto-responder. Without either of those a squeeze page is useless, because a squeeze page or opt-in page is really nothing more than a tool used to “harvest” names and email addresses of your users. This is done so that you can start utilizing email marketing and establish a relationship with your users, both those who did not buy and those who did buy. Another form of email marketing is buying an email campaign. This can be a very effective way to give your internet marketing campaign a boost. There are vendors out there that offer to do email marketing. This service is provided by companies that normally have spent years building an opt-in list of users that are interested in certain products or services. Email marketing campaigns are normally sold by millions of emails sent and have a pretty good response rate. This means that you can create an email that will be sent to several million users at a time, so if you only get a small fraction of people clicking through to your website it could potentially mean that you get several thousand users to take a look. The last part we want to briefly touch on is a phenomenon that had been up and coming over the last few years. Social media marketing has started to become an internet marketing field of it’s own, with companies often spending quite a bit of the marketing funds focusing on social media marketing. Social media marketing is the term used for internet marketing done on all social networks. A social network is anything that allows users to interact, either in writing, with videos or audio, so as you can guess the term covers almost just as much ground as the them internet marketing does.

All of the terms and the tools we have covered in this part are extremely valuable tools. Even though this list is not complete and does not cover all of the tools available for internet marketers, an internet marketing campaign will consist of a combination of these tools. There are several variations that you can use in order to maximize your marketing efforts and I suggest that you educate yourself about how these tools can be used effectively. Once you learn how to use these internet marketing tools in an effective way, you could be the next internet success story.

Social marketing is a relatively new buzzword in the search engine optimization market that is playing a very important part in creating links and building values. More and more companies that sell services and parts are now going into the social marketing arena to promote their services. Let us truly understand what is a “social marketing campaign”.

A Social Marketing campaign is defined as a campaign that is launched in the social websites like Facebook.com, Orkut.com and MySpace.com. empresa de seguridad Other sites like twitter and regional sites also exist that communicate the individual activities of people and even communities. Linkein.com is another example of the social marketing portal. Wherever you see human beings virtually interacting, it open doors of opportunity becomes an ample market for people to promote ideas, thoughts, products, and even services. +

Let us take the example of LinkedIn.com. This originally took off to connect people in their professional markets. This has exponentially grown into a massive advertisement portal were products and services are given priority. In fact, many of the professionals have created their own groups and started promoting certain applications tools and successful businesses. Millions of dollars are being transferred from the business ethics and transactions that take place on the social media platforms alone.

Due to the high influx of thoughts and ideas that come with human interaction, more and more people are interested in promoting themselves and their products via the social marketing campaigns. But one has to be extremely careful regarding the products and the services that are promoted through this medium. Our experience in the market qualifies the following as the three most important elements of social marketing:

Credibility. People will not believe you until you have some credibility in the market. Try to establish credibility first. Add more friends and get referrals back. People like to listen to people who have a concrete profile in any of the social portals.

What do you offer to the market? This is a very important question for all the people who are trying to move into the social market model. Just by adding another Apple to the food market will not assist you in any way. Rather, in fact you need to promote a certain niche and market and ensure that that differentiation is clearly understood and visible in the market.

Long-term goals. The social marketing Avenue is not a quick fix for a financial solution. You would have to develop credibility through a longer period of time. People need to start communicating with you and see your responses to truly attribute a successful campaign and the system around you.

We have been in the market for over 10 years and believe that social marketing campaigns do have a profitable output. But you do have to take into consideration the above three principles.

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Is there anything we can learn about content marketing from the great, albeit fictional, unofficial consulting detective? As it turns out there is.

The Sherlock Holmes stories were written by Sir Arthur Conan Doyle who tells us little about Sherlock Holmes’ financial situation. We are, however, informed that his friend and colleague, Dr. John H. Watson, has a thin salary as a half-pay army surgeon and an even thinner bank account.

That Holmes and Watson share lodgings and kept no servants suggests they were living in what H.G. Wells called “shabby gentility”.

With Holmes’ permission and siestio editorial oversight, Dr. Watson is the chronicler of the adventures of the great detective. It was considered vulgar for late Nineteenth Century professional men to discuss payment of their fees and most professions were prohibited from advertising.

Given both (fictional) men needed an income, how then did they promote their services? The answer is that they used content marketing.

Dr. Watson’s chronicles of the adventures of Sherlock Holmes were serialized and published in newspapers and magazines of the day for which he received payment and Holmes received much-needed publicity.

Dr. Watson did not arrange to have his stories published in just any magazine or newspaper. They were published in the journals that Holmes’ target market read. Watson was publishing his content in the places his intended audience went to for information.

What was Sherlock Holmes’ target market?

Conan Doyle was very descriptive of his characters. From these descriptions we know that the typical client using the services of the World’s first unofficial consulting detective:

lived in or had a connection with London;
were from an upper middle class background; and
had the means to support themselves without having to resort to paid work or if they did work it was in an occupation considered suitable for a person of their class.
We also know that the target audience was educated to a higher level than was usual at that time. We know this because Holmes quoted Goethe in German.

Wir sind gewohnt dass die Menschen verhohnen was sie nicht verstehen.
From The Sign of Four

His audience would be familiar with the writings of Goether and understood what he meant when he said “Goethe is always pithy.”

Holmes was also in the habit of using sayings in French, such as nous verrons (we shall see). Again, his audience would have understood the meaning.

Holmes is also said to have referenced archives from the Times, which was, of course, the daily newspaper of choice for his target market.

In content marketing terms, what have Holmes and Watson done?

They have been quite clever:

They have clearly identified their target market and it would not be stretching the point to say they created at least two personas, one for men and one for women.;They created compelling content that helped build a relationship of trust and confidence with their prospective clients. Their story was told as a series of adventures that resonated with the target audience. The chronicles set out the problem and showed how Holmes was able to solve it;
The chronicles entertained and informed the reader, but they also pre-sold them on the idea of consulting Mr Holmes; and
They ensured their content was published in all the places their target audience went to for information.
Not only was Sherlock Holmes skilled in the science of deduction, he also knew a thing or two about content marketing.

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