If you wish to upgrade your brand repute, you can do a lot with new custom boxes. Apart from numerous possibilities, you can majorly use the packaging boxes for branding.
How can I customize my boxes?
The million-dollar question is: how do you make your boxes effective enough? In this article, we would explain some creative ways to make your box branding more powerful and effective.
As you work on different packaging methods, focus more on the box structure before you add brand aesthetics to the box appearance. Once you are sure that you have made the most effective and safe boxes for your specific electronic items, you are ready to put branded overhaul on your plain boxes.
It’s important to remember that each box is an opportunity to market your brand. It may be seen by a few or an expanded number of customers and the deciding factor is how the branding is integrated on the boxes.
Try the following techniques to spread brand recognition:
Using the packaging boxes
The boxes provide an unmissable window to showcase your branding attributes. Everything from the boxes’ strength to providing smooth packaging, counts as a branding gimmick. Torn or damaged boxes and products don’t work to uplift the brand image.
You can start by focusing on creating memorable box designs. For example, adding colors to your brand logo is a small yet impactful idea. When the shipment arrives on the customers’ doorsteps, they will immediately know about the brand they’ve received. Additionally, the boxes would radiate the brand image wherever they travel.
Use branded tapes
Don’t miss out on the opportunity to brand the box sealing tapes. Since the boxes require effective seals and locks, it is an affordable way to put details like the brand title, logo, and contact info on them.
You have varied options such as picking the tape’s width, color, and quality. These make branding affordable yet unique. Moreover, you can also customize the box locks to add more protection while intriguing customers as they unbox the parcels.
Adding custom box inserts
A lot of customized box accessories can also be branded for a fuller effect. Many electronic products come in parts. These can be aptly positioned in the same box using custom trays and dividers. These can be printed with the brand logo and name to keep reminding the buyers of the brand identity.
Other box insert types include handwritten notes, discount coupons, and product manuals among others. The box inserts are the first thing that customers look at as they open the boxes. Keeping these intact with the signature brand image is bound to impress customers and make them familiar with the brand.
Customizing shipping bags
If you are not aware of these, let us tell you that using overlapping shipping bags is the current packaging trend.
These are either used with plain boxes or used on their own for certain light-weight electronic items. Most shipping bags offer slightly better versatility than custom boxes. Customers like to keep well-designed bags for alternative uses. This way, the brand identity remains with buyers for a long time. It is also a cost-effective promotional tool that is extremely affordable too.
Utilize every box flap and spot
It doesn’t mean that you put your branding on every hook and corner of the boxes. This would deter the potential effects. But utilizing offbeat box spots for branding is a good way to surprise customers.
For instance, certain brands put their logo on the box opening tabs. Placing these on the box handles is also a creative way to spark customer enthusiasm. Handwritten welcome notes and thank you messages can help to highlight branding too. The font style and color combos can strongly reflect the brand values.
The benefits of using customized packaging
Why should you go through the trouble of adding your branding vibes to the boxes? Is it a high-yielding investment? Well, you are about to find out!
Brand identification: Market surveys reveal that the branding done on the packaging is more impactful than digital advertising that disappears after a while. The custom printed shipping boxes perfectly substitute for moving billboards without adding significantly to costs.
Product sorting: Shipping becomes easier when the branded boxes are sorted with product labels. Customer info and other details make shipping effective and faster. It minimizes wrong deliveries.
Tracing orders: Customers are provided with the tracking numbers and the boxes are labeled with the apt QR codes to keep the buyers informed. Fewer lost items decrease refunds and replacements costs. The boxes represent the brand. Putting branding info on the boxes translates into more retailers ordering your electronic items and healthier customer relations.
What to look out for?
When branding the boxes, it is important to not feel carried away by the sheer number of options available. Focusing on the core marketing objectives at every step creates a win-win situation. Other tricks can include:
- Putting the brand logo in visible fonts and colors.
- Use the correct font size depending on the box shape and dimensions.
- Pick box colors that go with the overall brand story.
- Make sure the brand taglines and other contact info are placed neatly on the sides.
- All the content must shine through the boxes and not get lost within the box designs.
- Not bombard the customers with too much info that they find hard to apprehend.
- Focus on the industry norms. The latest packaging trends help to capture more customer attention.
A major part of your brand image is directly proportional to how your boxes appeal to customers. Every possible box component must be utilized for branding where possible. You can consult and hire pro box engineers to design your branding aesthetics powerfully on the custom boxes.
The custom electronics boxes are the first tangible contact customers will have with your business. Make it count with the above branding tips. These would help you perfect your brand marketing like never before!