A digital marketing agency can provide the boost you need in today’s fast-paced, tech-driven business landscape. They will evaluate your brand and current market position and then develop a strong, comprehensive strategy to move you forward. And in the meantime, you can focus on the many tasks that demand your attention, without compromising the growth of your brand.
5 Things a Digital Marketing Agency Handles for You
1. Organic Traffic
Digital marketing strives to deliver as much traffic as possible to your website. But not just any traffic: organic traffic, which gives your company staying power. You’re probably wondering what this means (which is yet another reason why you need a digital marketing firm)!
Jokes aside, staying power allows your website to rank higher in search engine results. And this means you can drive more, higher-quality visitors to your website. By higher quality, we mean visitors with specific intent. They’re looking for the exact product or service you offer and are, consequently, more likely to purchase.
How It Works
The professionals at an agency like Daniel Brian Advertising use a range of activities, from consumer journey mapping to search engine optimization (SEO), to improve your organic traffic. As a refresher, organic traffic is that which you don’t have to pay for. It’s purely dependent upon your brand’s natural online presence, whereas paid traffic requires that you launch a campaign on search engines like Google or Bing.
Paid traffic is great for the short term. But a brand usually sees traffic plummet as soon as the campaigns stop. An agency can build a more sustainable approach (staying power) for your brand that aligns content with searcher intent. In short, the right strategies can turn leads into clients and clients into brand ambassadors.
2. Search Engine Optimization
We mentioned the topic of SEO just a moment ago, but it’s important enough to warrant more attention: much more attention. SEO impacts nearly every aspect of online marketing. When SEO is absent or ineffective, others may never even find you, much less get to know who you are. Specifically, SEO can:
Improve your credibility
Support content marketing
Improve your website usability
Work with PPC campaigns (if you choose to use them)
At the most basic level, SEO optimizes every piece of your online content so it’s easily found by search engines. But, understandably, many websites incorporate the same words in their SEO strategies. A digital marketing agency can handle this crucial task and also help you rise above the competition.
3. Website Strategy
Whether you think of your website as your virtual front porch or online shop window, it comprises a substantial piece of your marketing efforts. This means it must be well-managed. Otherwise, your online credibility and client reach can be effectively destroyed.
Functional links, load speed, images, and H1 tags are but a few elements that elevate your site from good to great. A digital agency will carefully review your site and ensure every aspect works appropriately. And any component that’s not working will be optimally fixed. Remember, your site should not only enhance sales but also seamlessly guide clients through the purchasing process. An agency will ensure your site meets these objectives and more.
4. Social Media
Social media looks deceptively simple. The truth is that crafting a post for the sake of posting isn’t enough. You need a profound knowledge of each platform you choose to use.
Different audiences visit different social media networks. You can therefore tailor your messages and reach the exact audience your brand appeals to. But if you don’t have the proper strategy for each network, your messages will fall flat.
An agency can help define your marketing goals and develop thoughtful, meaningful content that attracts a specific demographic. A robust team can also:
Reduce ad costs
Increase engagement rates
Analyze your current social media presence
Monitor social comments about your brand
5. Email Outreach
You might think of email as an oldie but goodie. It remains one of the most effective ways to generate leads, but only if it’s done well. This requires managing an email contact list, personalizing every message sent, and positioning product offers in a timely, relevant way.
As you might have guessed, email outreach is complicated and time-consuming. When you’re managing staff, scaling your brand, and doing all the other tasks required of business owners, email campaigns are likely to get pushed to the back burner. An agency can easily handle the aspects of a successful, repeatable campaign. They will grow your email list, develop engaging messages, and increase conversion rates.
When you partner with the right marketing firm, you gain all the benefits of their experience and knowledge. You also receive a host of services customized to align with your brand’s goals. Those services can include driving organic traffic to your website, search engine optimization, and email outreach. And you can rest easy knowing all services are designed to coordinate with and complement each other.