It’s no secret that custom labels can help your business stand out from the competition. But if you’re not careful, you could make some common mistakes that will end up costing you time and money.
In this article, we’ll take a look at four of the most common mistakes people make when ordering custom labels from a professional sticker printer, and we’ll show you how to avoid them.
Mistake #1: Not ordering a proof
When you are ordering custom labels, it’s always a good idea to request a proof. This is a digital representation of what your printed stickers will look like. A great way for you to double-check the design, dimensions and cut line before your label goes into production.
If you don’t order a proof, you run the risk of your label not turning out the way you wanted it to. And once your labels are printed, there’s no going back. Also, be wary if a printing company does not offer free proofing.
Mistake #2: Choosing the wrong font or text size
Another common mistake people make is choosing the wrong font or text size for their custom vinyl stickers and labels. When you’re choosing a font, it’s important to make sure that it’s legible and easy to read. Also, be sure to choose a font size that is appropriate for the label size you’re going with.
As consumers, we only spend seconds skimming a label. If you choose a font that is too small or difficult to read, consumers are likely to move on, which not only means that they will not benefit from your products, but also that you are missing out on a sale.
Mistake #3: Ordering a sticker that is too small
Another common mistake people make when ordering custom labels is ordering a sticker that is too small. When you’re choosing the size of your label, it’s important to take into consideration the shape as well as the amount of text and imagery you’ll be including. If you try to cram too much onto a small die cut sticker, it’s going to look cluttered and unprofessional.
It’s always better to err on the side of caution and choose a label size that is slightly larger than you think you need. That way, you’ll have plenty of room to work with, and your label will look its best.
Mistake #4: Opting for the wrong material
Finally, choose your material carefully. There are a variety of different materials you can choose from when ordering custom labels and stickers, and each one has its own unique benefits.
For example, if you’re looking for a durable label that can withstand a lot of wear and tear and is water-resistant, you might want to consider a waterproof vinyl sticker. Before you place your order, be sure to do your research and choose the material that is best suited for your needs.
Mistake #5: Not Asking for Help
If you’re not sure what material or size is best for your custom label, don’t hesitate to ask for help. The team at Stickerit is always happy to offer guidance and advice. They surely want you to be 100% satisfied with your order, so they will do everything they can to ensure that you get exactly what you need.
Mistake#6: Not double-checking artwork for errors
When sending in your artwork to be printed, be sure to check it for any spelling errors or other mistakes. Once your labels are printed, there’s no going back, so it’s important to get it right the first time. If you’re not sure about something, ask a friend or family member to take a look at it for you.
It’s also a good idea to send your artwork to a professional printing company for a proof before ordering your labels. That way, you can catch any mistakes and make the necessary corrections before your labels go into production.
Avoiding these common mistakes will help you get the most out of your custom labels and ensure that they are an asset to your business, not a liability. By taking the time to do things right, you can make sure your labels are working hard for you and helping you achieve your business goals.