Reduce cost per lead
Large organizations and corporations do this and I recommend that you do this too if you have not – calculate the cost per lead for every single one of your marketing campaign.
Let’s assume that you have printed 10,000 pieces of brochures that you wish to hand out to potential customers and it cost you RM1,000. Assuming that the response rate is fazowo 10% (the assumption is on the high side) which means 1,000 people responded to the brochure’s message, this means that you need to spend RM1,000 to get 1,000 responses. The cost per lead in this instance is RM1.00 per lead. Simple math.
And now switching onto email marketing, you can, quite literally, send as many emails as you wish as long as you keep to the rules (mentioned in earlier newsletter) about spamming others. If you hired a designer to come up with a credible-looking design for your newsletter page for RM100, the cost remains that – RM100. Working along the lines of the above assumption, the cost per lead would be RM0.10 per for 1,000 leads.
Email marketing not only saves you cost but also time. What is even ore astounding is the fact that with email marketing, it will cost you nothing extra to have the email forwarded to others. That’s viral marketing with ZERO COST to you.
For this, you will need a proper marketing software. The software usually comes with a tool whereby you can schedule the time that you wish for the newsletter to be sent out. Your computer could be off, you could be enjoying a meal with your loved one or you could be sleeping, but the system is running! Your email WILL be sent out on schedule. So, I am effectively saying that you do not need to be sitting right there in front of your computer to send out the emails. In fact, you can schedule them to go out years ahead of time and they WILL be sent out as and when you want them to.
5. Market segmentation
Most email marketing software enables you to categorize your targeted markets. If you are a car dealer or a car showroom owner and you are going to use email marketing as part of your marketing strategy, you can configure the email marketing software to group together local potential customers and separate them from your foreign ones. It enhances the effectiveness of each of your email marketing efforts when you focus on a specific target market. With that, you will invariably see an increase in response rate and sales may also soar.
6. Conducting surveys
Let’s say that you wish to develop a new product and you want to get some feedback from your customers and also your potential customers. For those of you who already does have a huge email database of your customers’ email addresses, there’s nothing to worry about. Since they already ARE your loyal customers, they probably won’t mind sparing some time to give you their feedback. And the result of the survey will also, most probably, be a highly accurate one. The surprising thing is that, generally speaking, most people do not mind sparing some thought on surveys. What more when they already have a very good relationship with you.
7. Measure your marketing campaign’s effectiveness
A proper email marketing software comes with some really amazingly useful tools. You can check the res A proper email marketing software ponse rate for each newsletter, measure the effectiveness, track every single link that has been clicked on in your email and also work with Google Analytics to achieve your sales goals. Unlike conventional type of advertising, email marketing is very measurable. You can calculate your Return of Investment easily for each of your email marketing campaign.
I am sure data like this will come in handy when you need to make important decisions pertaining to your company and it also helps when you are asking for funding for future email marketing campaigns.