Text messaging has been one of the most reliable forms of communication for decades. Experts estimate that text messaging has a 98% delivery rate anywhere worldwide. Despite the emergence of new messaging technologies, people still use text messaging to communicate.
How Reliable Is Text Messaging?
Every person with a cell phone can receive a text message from anywhere. There are no network issues compared to using social media platforms where there must be an internet connection. An SMS can reach the most interior places on earth if there is cell phone reception.
You might assume that sending text messages to multiple people is expensive, but it’s more affordable than you could imagine. If you want to get affordable rates, you should consider using business texting services. These will allow you to reach out to thousands of potential clients at the lowest prices.
The moment you click “send” on a text message, it will reach the intended receiver almost immediately. Its fast and efficient nature is what makes it a preference among businesses. Your marketing message will reach the audience within seconds when using business texting services.
Also, there is a high chance that the target audience (almost 90%) will read the message. You can be confident that many people will receive your message and react.
Text messaging is personal as the message is delivered directly to the intended customer. In this case, you should ensure your message is clear and speaks to the client to grab their attention. Don’t be wordy with your message but focus on the purpose of the SMS. Get to the point and ask your audience to visit your website or call the contact number provided.
Simple to Use
There are no complications when it comes to using text messaging services. You don’t need to register for a social media account and attract followers. Also, you will not be bothered with updating your page every day.
With an SMS service, you will only be required to generate specific messages and get contacts for a given area. You can’t do this alone, which is another reason to consider business texting services. These services already have customer contacts making it easy for your message to reach millions of customers.
Text messaging allows you to target a specific group of people using different marketing messages. For example, you can send a message about new products, deals, and offers. After a few hours or days, you can send another message informing the audience to attend a charity campaign run by your organization.
The moment you send a message, you want to know if it has reached the desired number of people. In this case, the delivery report feature on text messages plays a considerable role in helping track your messages. The data from these reports allow you to analyze the success rate of your SMS campaign. You can also use this information to create better SMS approaches in the future.