Believe it or not, when you have too many options, making a finalized decision becomes even harder. In today’s era when there is a wider gamut to select ways to brand your business online, choosing a simplified yet effective strategy is no less than a challenge.
And for small entrepreneurs and businesses that are lacking in robust resources to incorporate into their business to thrive spending thousands of bucks for branding is something that is next to impossible. Therefore, you have to be keen enough to pick up the approach that suits your business all in all.
Brand Your Business Online without Spending Money
Luckily, there are some core things that will help you in branding your business successfully! If you are still somewhat confused about how to brand your business online, this post is going to be a helpful read with updated insights!
The one best thing that is not only result-oriented but also comes with an inexpensive approach is to use a branded email signature. For that, Wisestamp for business comes as the best email signature branding tool. It gives you the privilege to customize email and add the information such as;
- A link to a Freebie or Giveaway
- A professional picture or headshot
- Links to all of your active Social Media Profiles
- An RSS feed that features your latest blog post
- Your contact information (Phone, Fax, Email, etc.)
Business tagline/slogan that attracts
Creating an exceptional and remarkably notable business slogan works as a major highlight to brand your business. It lets many people know about your business and you certainly get fruitful results in return.
Another worthwhile way to brand your business is to use testimonials that enrich your creditable approach in the competitive business world. In marketing, a testimonial tells about your credibility and helps in building trust among new collaborations that might be interested in your business. For branding and boosting your business, add testimonials to your website, tweet them to your followers, publish the testimonials using Facebook and also add them to your email signature for better visibility.
Make use of social media
Social media is powerful and there is no second thought about it. For branding your business online, you cannot neglect the social media influence that always introduces the success rate for small entrepreneurs and business owners.
Social media, if you use it wisely, can be the game-changer for branding your business but you need to know who it is properly. With the dominance of a powerful brand and your competitors, you cannot just advertise your brand blindly and anticipate the overwhelming response in return.
Social media helps marketers to connect and platforms such as LinkedIn, Twitter, YouTube, Facebook, Instagram, and even TikTok, have the potential to brand business.
Make a logo that defines you
As mentioned above a tagline and slogan is important for your business to thrive or its branding. Likewise, the logo of your business helps in branding the most provided you have opted for the most-right option. Spend time and energy on your logo and try to come up with a unique and not-so-complex idea.
The logo is simply an image that you use throughout your marketing strategy so that people know and memorize your approach. It won’t be a bad idea if you have to spend a little extra just to get the quality ensured.
Use testimonials to add credibility
You should have testimonials in your marketing arsenal because they can offer a powerful marketing message and brand booster. You may have received “rock star” testimonials about your business from your clients. Here’s what you can do to make the most of them:
Write a slogan
If you’re short on words, a catchy slogan can be a nice asset to have in your Twitter bio, website headline, business card, and anywhere else you’ve got little room for words. Pepsi has changed its slogan over 30 times in the past few decades. Just keep changing your slogan as you discover new marketing angles.
Content marketing specialist Tammy Taylor writes full-time. Tammy has been closely monitoring trends related to the cannabis industry for some time. Prior to joining the cannabis industry, she worked in various fields. Tammy enjoys working out, trying new foods, and playing with her dog when she is not working. During the holiday season, she loves traveling.