The Melbourne Cup, Australia’s most famous race, returns this year on Tuesday, November 6th.
Here are a few ideas for how small businesses like yours can use timely marketing and promotions
To capitalize on the race that stops the nation – and the Derby Day.
Aand Stakes Day events that comprise the rest of Melbourne Cup Carnival.
It’s important to remember that the Melbourne Cup is a competitive event when planning your promotion.
The state of Victoria has an official public holiday to commemorate the occasion.
The majority of people from other states plan either a day off or an office party.
For most hospitality venues, the Melbourne Cup is one of the most profitable days of the year – so make sure you’re ready!
The following strategies work best when used in tandem. However, you can begin by selecting one or two ideas from the relevant stage of the event timeline.
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Retailer of Fashion
A big part of the Melbourne Cup Carnival is dressing up for the occasion, from suits and shoes to hats and frocks.
As a result, if you’re a fashion retailer, it’s simple to plan marketing campaigns around the Cup.
You can offer complimentary personal styling services.
Create Melbourne Cup-themed blogs or Instagram posts that link to your online store.
, and more, in addition to creating in-store merchandising and window displays promoting suitably fabulous outfits.
Barbers, Hairdressers, and Beauty Salons
Getting the perfect look for Melbourne Cup Day entails more than just finding the right outfit, which is why Cup-themed campaigns can also benefit hairdressing and beauty businesses.
This could include general marketing, such as Facebook ads promoting your company in the run-up to the Melbourne Cup Carnival, or targeted promotions offering special deals to new or existing customers.
A barber, for example, might promote a beard trim and haircut package, whereas a beauty salon might promote a manicure and pedicure package.
Pharmacies
Melbourne Cup Day provides an opportunity for chemists and pharmacies to create promotions based on essential items.
Medical items such as sticking plasters, blister patches, pain relief tablets, and vitamins.
As well as beauty essentials such as perfume and makeup, fall into this category.
You can promote these items with specially themed in-store displays, or simply leave them out on the counter for last-minute impulse purchases.
While 100,000 people will watch the Melbourne Cup live at Flemington Racecourse, many more will watch it on big screens across the country.
As a result, a Melbourne Cup-themed celebration is an excellent weekday event for restaurants, pubs, and bars to host.
Your promotion could range from serving racing-themed cocktails or snacks to providing ticketed packages that include a multi-course meal and drinks.
In any case, offering a live screening of the big race in an atmospheric setting will be critical to attracting customers.
Grocery Stores and Supermarkets
Food retailers can create Melbourne Cup Day promotions that target customers who will be entertaining on the day.
Aso guests who want to bring something to a friend’s or workplace event.
Consider putting together in-store displays with curated selections of party goods like cheese, crackers, olives, pre-made salads, and cold meats.
or offering specials on these items in the run-up to the big day.
Make a Facebook or Instagram Story about your event.
For example, throughout the day, post an Instagram Story with photos and 15-second video snippets.
Include the following
Location Stickers allow your story to be discovered on Instagram’s larger Instagram Story.
Hashtags for your location.
Tags for any guests you photograph or videotape (if they are Instagram users). First, tag them.
If your target audience is primarily on Snapchat, consider creating a Snapchat Story instead.
What if you want to touch the Cup?
If you own a restaurant, pub, bar, or cafe, you could host an event that provides a safe haven for anyone who wants to avoid Melbourne Cup Day
Even join the growing number of venues that host fundraising events for animal welfare charities as an alternative to watching the race.
Although you can also create a Melbourne Cup poster and use it for marketing your personal business in the streets of Australia.
Whatever marketing you intend to do for Melbourne Cup Day.
