Google announced recently that it would be making Core Web Vitals a key SEO ranking signal. Meaning websites need to be able to pass the Core Web Vitals test in order to rank effectively on the search engine. Core Web Vitals are part of the larger Web Vitals that Google applies to all websites and webpages. Webmasters and site owners need to pass all webpages on their site through it and measure the results to maintain consistency and improve rankings. The Core Web Vitals is a measurable tool to define key aspects of user experience on a website and is intended to represent the real-world outcome a particular site or page would get from a critical web user.
WordPress Plugins to Optimize for Google Core Web Vitals
Google has always been focused on offering better and more relevant results to each user query, such as a transactional search for mortgage staffing agencies and thereby offering a better user experience. As such the Core Web Vitals are part of that focus. They measure factors that directly impact user experiences such as load time and site performance. The three key metrics the CWV measure are loading, interactivity, and visual stability.
Obviously, this means site owners and webmasters need to reevaluate their websites accordingly. If you, like thousands of others, use WordPress as the platform on which your site is built, don’t panic. These excellent, Google-recommended WordPress plugins can help you optimize your site to pass the CWV requirements:
AMP by AMP Project Contributors
AMP offers a powerful and useful plugin that helps developers create WordPress websites designed from a user-first perspective. These sites tend to load faster, have better visuals, offer a secure browsing experience, and have intuitive and interactive layouts. The user-first philosophy implies that the site has a primary focus on delivering the best user experience possible. AMP websites work well on both PCs and mobile screens.
ShortPixel Image Optimizer by ShortPixel
The more images and PDFs you have on your website, the slower its loading speed is, in general. But not if you have ShortPixel Image Optimizer. Fast loading content directly improves your SEO rankings, as well as helping you attract and retain more traffic, and boosting conversions. ShorPixel helps you optimize your visual content by automatically rescaling/resizing images and optimizing them on an ongoing basis. The intuitive and extremely light plugin can compress and optimize virtually all content on your WordPress website with a single click.
LiteSpeed Cache by LiteSpeed Technologies
LiteSpeed Cache is a powerful tool that combines multiple features into one solid and useful WordPress plugin. The all-in-one plugin has features that help with site optimization and acceleration, as well as advanced optimization features and exclusive caches at the server level for faster load times.
WP-Optimize by Team Updraft
WP-Optimize is another all-in-one optimization tool designed to plug into your WordPress website. The plugin carries a host of useful features, including cleaning and organizing your site database, compressing and optimizing images, and even creating caches for your website. The cache feature makes this plugin a worthy consideration. The tool is built around an extremely fast caching engine, helping your website load much faster and offering a better user experience.
Smush by WPMU DEV
Smush has a large number of useful features relating to website image optimization. The plugin optimizes images, and also allows you to resize, rescale, compress these images for better page speed performance. Smush also adds the lazy load feature to your WordPress site when plugged in. This feature allows the website to only load the content that is immediately visible on-screen to a user. The faster and optimized image loading automatically improves your website load time. This usually acts as a positive ranking signal.
Hummingbird by WPMU DEV
Hummingbird is a powerful WordPress plugin designed to improve site performance and optimize website speeds. It adds several new directions and sophisticated controls to help boost your page speed insights. It also offers excellent file compression, including minify (JS and CSS), deferring (JavaScript and CSS), and a powerful caching engine. Lastly, Hummingbird also includes lazy loading, which can be integrated into your website for even better performance.
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